Event – Behavioural By Design


Behavioural By Design



From policy makers in the UK Cabinet Office to experienced designers in Silicon Valley, the fields of behavioural science and human-centred design have emerged as the most desirable tools for driving behavioural innovations. The concept of “nudge”, as popularised by Economics Nobel prize winner Richard Thaler and legal scholar Cass Sunstein, showed the world how small psychological changes can make a big impact on decision making. This masterclass dives into decades of research and case studies in interdisciplinary fields from cognitive psychology, behavioural economics, systems thinking and design to help inform behavioural innovations.