Behavioural by Design

$1,029.25

What do policy makers in the UK and designers in Silicon Valley have in common? The field of behavioural science and human-centred design have emerged as the most desirable tools for driving innovation and behaviour change. Behavioural design is founded on the work of behavioural economist Richard Thaler (Nobel Prize winner 2017), cognitive psychologist Daniel Kahneman (Nobel Prize winner 2012) and insights from many leading practitioners in the fields of system-thinking and design thinking.

This one day masterclass starts with a foundation of behavioural science, mindsets of design and moves quickly to practical ways of applying these concepts. You will walk out with the tools to design behavioural innovations for policy, products/services and communications.

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SKU: Behavioural-Jun23 Category: Tag:

Description

What do policy makers in the UK and designers in Silicon Valley have in common? The field of behavioural economics and human-centred design have emerged as the most desirable tools for driving innovation and behaviour change. Behavioural design is founded on the work of behavioural economist Richard Thaler (Nobel Prize winner 2017), cognitive psychologist Daniel Kahneman (Nobel Prize winner 2012) and insights from many leading practitioners in the fields of system-thinking and design thinking.

This one day masterclass starts with a foundation of behavioural science, mindsets of design and moves quickly to practical ways of applying these concepts. You will walk out with the tools to design behavioural innovations for policy, products/services and communications.

With Vishal George, Chief Behavioural Scientist, Behavioural by Design

Cost: This course is provided by the Government Economics Network (GEN) at a cost of $895 plus GST per person.

Date/Time: 9.00am – 4.00pm, June 4

Target audience and assumed background

Senior leaders/managers, Service and experience designers, Policy advisors/analysts, Product owners/managers, Marketing/communications, Research & insights, Business intelligence, Agile project teams and other roles involved in behaviour change.

No past background knowledge is required. This Masterclass will benefit anyone who has completed an Introduction to Behavioural Economics course OR has a general interest in gaining practical tools for behavioural innovations.

Description

This one day masterclass starts with a foundation of behavioural science, mindsets of design and moves quickly to practical ways of applying these concepts. You will walk out with the tools to design behavioural innovations for policy, products/services and communications.

Course objectives

Learn. Understand how we make decisions with practical models and case-studies from behavioural science

Apply. Adopt mindsets and methods from behavioural design in your toolkit to solve complex challenges

Qualify. Become a Behavioural by Design Practitioner in your team to drive meaningful behaviour change

We embed these learnings into a toolkit to make behaviour change more practical for you to apply in your organisation. The behavioural science tools includes:

  • 24 PATHWAYS for behaviour change (booklet and cards)
  • 5 STEPS to behavioural innovation (pdf workbook)

Session outline and delivery

Module I. Behavioural Science Foundation: Understand how we make decisions, mental shortcuts and biases using models, frameworks and case-studies from behavioural science

Module II. Mindset and Methods of Behavioural Design: Applying behavioural design within an ethical framework, surfacing deeper audience insights on what actually blocks and enables behaviour change.

Module III. Behavioural by Design Toolkit: Get familiar with a range of behaviour change tools including the 24 PATHWAYS book, strategy cards and 5 STEPS to behavioural innovation.

Module IV. Learn by Doing: Practice implementing your behavioural science tools in groups to solve a real-world challenge

Note: The masterclass is only as good as the outcomes that follow. We offer a complimentary drop-in session for participants seeking support to put their toolkit into action.

Format: Pitch your behaviour change challenge to the group and gain practice applying your tools on one real world challenge. The course is limited to 16 participants and will consist of individual, peer and small group work interspersed with presentations and wider group discussions guided by the facilitator.