Description
With Vishal George, Chief Behavioural Scientist, Behavioural by Design
Cost: This course is provided by the Government Economics Network (GEN) at a cost of $895 plus GST per person.
Date/Time: 9am till 4:30pm, Wednesday 21 June 2023 (note date change)
Location: Te Papa
Target audience and assumed background
Senior leaders/managers, Service and experience designers, Policy advisors/analysts, Product owners/managers, Marketing/communications, Research & insights, Business intelligence, Agile project teams and other roles involved in behaviour change.
No past background knowledge is required. This Masterclass will benefit anyone who has completed an Introduction to Behavioural Economics course OR has a general interest in gaining practical tools for behavioural innovations.
Description
This one day masterclass starts with a foundation of behavioural science, mindsets of design and moves quickly to practical ways of applying these concepts. You will walk out with the tools to design behavioural innovations for policy, products/services and communications.
Course objectives
Learn. Understand how we make decisions with practical models and case-studies from behavioural science
Apply. Adopt mindsets and methods from behavioural design in your toolkit to solve complex challenges
Qualify. Become a Behavioural by Design Change-Maker™ in your team to drive meaningful behaviour change
We embed these learnings into a toolkit to make behaviour change more practical for you to apply in your organisation. The behavioural science tools includes:
- 24 PATHWAYS for behaviour change (booklet and cards)
- 5 STEPS to behavioural innovation (pdf workbook)
Session outline and delivery
Module I. Behavioural Science Foundation: Understand how we make decisions, mental shortcuts and biases using models, frameworks and case-studies from behavioural science
Module II. Mindset of Behavioural Design: Participatory approach to behavioural design involving embracing the unknown, identifying behavioural influences within complex systems and elevating lived experiences
Module III. Behavioural by Design Toolkit: Get immersed in behaviour change tools including the 24 PATHWAYS for behaviour change booklet and 5 STEPS to behavioural innovation workbook
Module IV. Learn by Doing: Practice implementing your behavioural science tools in groups to solve a real-world challenge
Note: The masterclass is only as good as the outcomes that follow. We offer a complimentary drop-in session for participants seeking support to put their toolkit into action.
Cancellation policy
By submitting this Registration Form, you are confirming your availability to attend the GEN Training Course.
- Cancellation will not be accepted. The booking will be charged and invoiced with the full fee.
- If a registrant is unable to attend the course, the registration may be transferred to another suitable person to attend 2 days before start. All transfer requests must include the new attendee’s name, email address and telephone number and received in a written format and can be emailed to info@gen.org.nz.
- No refunds will be given by GEN for no-shows.
DECLARATION: I hereby certify that I am duly authorised to complete this registration form and have read and understand the terms and conditions as stipulated above.
