Behavioural by Design Masterclass


What do policy makers in the UK and designers in Silicon Valley have in common? The field of behavioural science and human-centred design have emerged as the most desirable tools for driving innovation and behaviour change. Behavioural design is founded on the work of behavioural economist Richard Thaler (Nobel Prize winner 2017), cognitive psychologist Daniel Kahneman (Nobel Prize winner 2012) and insights from many leading practitioners in the fields of system-thinking and design thinking.

This one day masterclass starts with a foundation of behavioural science, mindsets of design and moves quickly to practical ways of applying these concepts. You will walk out with the tools to design behavioural innovations for policy, products/services and communications.

Payment is possible by invoice, purchase order and credit card.  To register click on the button below and you will be directed to our secure online form.

SKU: Behavioural-Nov22 Category: Tag:


With Vishal George, Chief Behavioural Scientist, Behavioural by Design

Cost: This course is provided by the Government Economics Network (GEN) at a cost of $895 plus GST per person.

Date/Time: 9am till 4:30pm, Wednesday 23rd of November 2022

Location: Te Papa

Target audience and assumed background

Senior leaders/managers, Service and experience designers, Policy advisors/analysts, Product owners/managers, Marketing/communications, Research & insights, Business intelligence, Agile project teams and other roles involved in behaviour change.

No past background knowledge is required. This Masterclass will benefit anyone who has completed an Introduction to Behavioural Economics course OR has a general interest in gaining practical tools for behavioural innovations.


This course is a rapid introduction to the economics of cities, providing a theoretical understanding of how residents, workers, developers and government interact to shape urban form. The course will introduce the concept of a competitive urban spatial equilibrium under a monocentric model of urban form, and gradually introduce greater complexity. The motivation is to help provide a theoretical understanding of why our cities look the way they do and interrogate key implications of these economic models for urban features including housing affordability, congestion and impacts of regulation.

Course objectives

Learn. Understand how we make decisions with practical models and case-studies from behavioural science

Apply. Adopt mindsets and methods from behavioural design in your toolkit to solve complex challenges

Qualify. Become a Behavioural by Design Change-Maker™ in your team to drive meaningful behaviour change

We embed these learnings into a toolkit to make behaviour change more practical for you to apply in your organisation. The behavioural science tools includes:

  • 24 PATHWAYS for behaviour change (booklet and cards)
  • 5 STEPS to behavioural innovation (pdf workbook)

Session outline and delivery

Module I. Behavioural Science Foundation: Understand how we make decisions, mental shortcuts and biases using models, frameworks and case-studies from behavioural science

Module II. Mindset of Behavioural Design: Participatory approach to behavioural design involving embracing the unknown, identifying behavioural influences within complex systems and elevating lived experiences

Module III. Behavioural by Design Toolkit: Get immersed in behaviour change tools including the 24 PATHWAYS for behaviour change booklet and 5 STEPS to behavioural innovation workbook

Module IV. Learn by Doing: Practice implementing your behavioural science tools in groups to solve a real-world challenge

Note: The masterclass is only as good as the outcomes that follow. We offer a complimentary drop-in session for participants seeking support to put their toolkit into action.

Cancellation policy

By submitting this Registration Form, you are confirming your availability to attend the GEN Training Course.

  1. Cancellation will not be accepted. The booking will be charged and invoiced with the full fee.
  2. If a registrant is unable to attend the course, the registration may be transferred to another suitable person to attend 2 days before start. All transfer requests must include the new attendee’s name, email address and telephone number and received in a written format and can be emailed to
  3. No refunds will be given by GEN for no-shows.

DECLARATION: I hereby certify that I am duly authorised to complete this registration form and have read and understand the terms and conditions as stipulated above.